Final Expense Insurance

About Choice Mutual

Choice Mutual is an independent agency that specializes in final expense life insurance. Our business model revolves around exemplary performance in the following two categories:

  • To help educate, counsel, and advise anyone who is searching for burial life insurance.
  • To help everyone get the absolute best price & coverage on their final expense insurance.

Because we’re independent, we represent over 15 different highly rated insurance companies. Our freedom to choose allows us to shop the market on your behalf to ensure you get the best plan at the best price.

With us, you can have a friendly licensed agent assist you while you remain in the comfort of your own home. Your agent will answer all your questions, give you quotes, and help you design a plan.

You will never experience any high-pressure sales tactics with us.

That is not how we operate.

Every agent here must exude respect and dignity. These are two non-negotiable requirements.


Unique qualifications

Choice Mutual is uniquely qualified, unlike any other insurance company or agency.

There are three main reasons our agency is the largest online final expense agency in the nation.

  1. All we do is final expense insurance, and we are true experts at it. Our far-reaching experience means we know which insurer will approve you and offer the lowest price.
  2. Being independent means, we aren’t married to any particular insurance company. We represent over 15 different carriers to find you which one offers you the best plan.
  3. Our priority is you. We are eternally committed to doing what is best for you. We will always place you with whichever carrier suits you best- not us.

When you put this all together, you get expert, friendly service that delivers you the best rate on your final expense policy. Look at the reviews below to see what our customers say after working with us, or go to our customer testimonial page.




Final expense insurance done differently

The senior market is frequently subjected to brash sales tactics. Sadly it happens with all sorts of products and services. Historically, burial insurance has been sold face to face within your home.

Typically a pushy salesman enters your home with a firm resolve to stay until you sign on the dotted line. If you are like most people we speak with, this process is downright uncomfortable.

We resolve to do things differently.

You get to speak with a licensed professional agent who is not out to make a sale with us. We recognize that everyone buys at their own pace, and we honor that.

Your agent will answer all your questions, address any of your concerns, and compare dozens of funeral insurance policies from many different insurers. Within minutes, they will determine which one offers you the best value.

Best of all, you get to do this from the comfort of your own home conveniently! We operate entirely over the phone, internet, and email. You can choose which medium suits you best.

Respect is at the heart of our sales process. You have our promise that we will never pressure you to buy. With Choice Mutual, you will be in control. You will decide on your terms if and when you buy.

Remember, our allegiance is to you. We want to ensure you are comfortable at every stage of the buying process. At the end of the day, when you are ready, we will work to ensure you pay the least amount possible for your final expense insurance plan.


Our founder

Anthony Martin is the founder and sole owner of Choice Mutual.

In 2010, he began selling life insurance with American Income Life.

Unfortunately, that first position required the ultimate time sacrifice. Anthony found himself working an average of 110 hours per week.

Being newly married presented a huge dilemma.

On the one hand, he was craving to build a career. On the other hand, he wanted to experience life with his new wife. Sadly, working 110 hours per week didn’t leave time for both.

It wasn’t long before Anthony began to look for a more suitable opportunity.

Later that year, he took a new position with a local agency that had recently opened. They only sold burial insurance, and they did it exclusively over the phone.

This new process of helping customers from the comfort of their own homes was very foreign because he had no prior experience selling something over the phone.

However, it was very intriguing, and he was willing to try.

If you ask him, Anthony will emphatically tell you sales is serving. It’s not pushing.

Most importantly, Anthony believes a person in sales must have a product or service of real value. Otherwise, it is a con job.

That said, the truly successful salesman of the world all have one thing in common. They are all master connectors.

They faithfully connect their clients to a product or service that facilitates the customer’s planned goal. Anthony has always been committed to this sales approach.

As it would turn out, his consultative service-oriented sales style was a real hit over the phone. People were genuinely elated with Anthony’s honest no pressure approach. From the comfort of their own home, his clients obtained an affordable burial insurance policy.

Best of all, they felt at peace about their purchase. All Anthony did was answer their questions and give them some helpful guidance. They decided to buy. Anthony didn’t try or have to sell them.

He quickly became the top sales agent in the company and never let it go. His success created a model for others to follow.

After one year of top sales performance, he moved up to General Sales Manager, where he helped grow overall sales by more than 500%.

It wasn’t long before it was clear to Anthony that there was an unseen void in the market. People were eager to secure burial insurance through an amicable hassle-free process.

Furthermore, they were willing to do it over the phone under the right conditions. This epiphany, so to speak, is what lead to the creation of Choice Mutual in 2013.

Despite enjoying wild success in sales management, his entrepreneurial spirit eventually got the best of him. He left his position to start up his own company.

From the very start, his game plan for Choice Mutual was simple. It was always to put the customer’s interests first.

He knew Choice Mutual would be successful if it could faithfully execute three fundamental trade principles:

  1. Give each customer respectful service by employing a truly hassle-free consultative sales approach. And center the conversation around education and advisement.
  2. Provide impartial recommendations to ensure each client secures a policy from whichever insurance company suites them best.
  3. Allow each customer to buy on their terms and at their own pace.

Since 2013, Choice Mutual has operated with these principles in mind, which is why it’s presently the largest, most visited independent final expense insurance website in the world.

If you’d like some friendly no-hassle help finding the best funeral insurance policy, give us a ring. Our toll-free number is 1-800-644-2926.