Final Expense Insurance

Frequently asked questions & answers


 Does the insurance cost more because we buy through you?


An insurance company’s rates are identical no matter where you purchase the policy. For example, Mutual of Omaha living promise final expense coverage is the same price whether you buy from another agent or us. The rates can’t be different.

There is no negotiation when it comes to insurance pricing.


How does Choice Mutual make money?

Choice Mutual is an independent insurance agency (A.K.A. “broker”). We are not an insurance company. If we help you get a policy, you will see the issuing insurance company’s name on the policy’s cover and bank statement. We represent multiple insurance companies on your behalf.

Please know that your insurance does not cost more because we helped you.

In fact, there is a 99% chance that you’ll be paying less for your final expense coverage because we helped you.

When we sell an insurance policy, the issuing insurance company pays us a commission (we pay our sales agents a salary, not commission). The insurance companies pay us money because, without us, they would not have a customer. That is why our services come at no cost to you.

You may already know this, but all insurance operates this way. For example, you probably have car insurance right now. When you bought the policy, the agent (whether you spoke to them or not) got paid a commission.

When you buy insurance (it does not matter what kind), an agent will be compensated for their involvement.


Are your licensed agents working on a salary or commission?

All our licensed sales agents are paid a base salary and do not get paid a commission for each policy they sell.

We pay our agents a salary for two main reasons.

  1. A salary allows for recommendations that are in the best interest of the client rather than their pocketbook. So no matter how much coverage you buy or whether you buy or not, our agents will receive their salary.
  2. We want our agents to experience financial security so they never have to stress about paying their bills. We believe this leads to happier, more productive agents, which leads to better results for our employees and clients alike.


Does an agent need to come to our home?

Absolutely not!

We are a national agency that assists everyone entirely over the phone, email, and regular mail.

At no point will a Choice Mutual agent have to come into your home.

From the privacy of your own home, we will answer all your questions, give you quotes, and make recommendations. We will help you get approved without having to meet with you face-to-face.

Once your application is approved, you’ll get a printed policy mailed out to you that will arrive in less than two weeks.


Are you licensed?

Yes, of course, we are. We have a life license in all 50 U.S. states, including Washington DC. You can view them all here.


How are you different from other providers of final expense life insurance?

The main difference between other organizations that sell final expense coverage and ours is that we represent over 15 different companies. Our freedom to compare multiple offers all but ensures we can find you the best price possible.

We are an independent agency that represents over 15 different insurance companies. So, in the end, we recommend whichever carrier will give you the best deal.

Our freedom to compare multiple companies is the secret sauce. Life insurance companies compete with one another in two ways: price and underwriting.

For example, one company may be outstanding with applicants who have diabetes, but another company may not.

Now, if you have diabetes and dealing with an agent who only has one company, what happens if that company is not fond of diabetic applicants? You’re up a creek without a paddle, as the saying goes.

However, we would pivot and put you with a carrier that looks favorably at diabetic applicants when you deal with us.

See how powerful that is?

Contrast this with most other agencies or companies, and you’ll find they either represent only one insurance company or a few at most.

With other agencies, they have minimal options, which usually translates into paying more than you need. In addition, it often results in an unnecessary waiting period.

Another major factor that sets us apart from the rest is that we only do final expense insurance. We sell no other kind of insurance.

You can trust that you’re dealing with time-tested experts when you talk to one of our agents.

Finally, our website is unquestionably a resource like no other. You cannot find another final expense website that offers in-depth product information as we do.

We show everyone how each carrier underwrites, instant quotes, coverage limits, where it’s available, pros & cons, and much more.

We have built this site to give you a behind-the-scenes understanding (that only an agent could know) of final expense insurance. Also, we offer everyone the ability to run instant quotes to see actual prices from dozens of companies at the click of a button.


Couldn’t I bypass you and go directly to the insurance company to save money?


First, nearly all final expense insurance is available via agencies such as Choice Mutual. Well over 95% of the plans available are not sold directly from the insurers.

Generally, the only plans sold directly by an insurance company are guaranteed acceptance policies. Those are plans with no health questions, which all have a 2-3 year waiting period.

Some insurance companies offer guaranteed issue coverage direct to consumers and via agencies.

For example, A.I.G. Direct sells their guaranteed issue policy directly from them. They also sell it through agencies like us.

Whether you buy A.I.G.’s guaranteed issue coverage through us or directly from them, the policy is identical in every way, including pricing. There is no discount by dealing directly with them.


You get paid a commission when we buy, which sounds like a conflict of interest. Why should we trust you’re doing what’s best for the customer?


You’re right that it could be a conflict of interest. We could place you with insurance companies that aren’t necessarily best for you simply because we get paid more.

That said, you’re going to have to trust us when it comes to this matter. Our entire mission is to serve you first. We know that if we consistently put the needs of the customer first, we will flourish.

That is why our sales agents are on a base salary rather than a commission for each sale.

We set up this pay structure so they can always do what’s right for the customer. Money never has to come between that commitment. So whether you buy a policy or not, our agents are still going to get paid.

That ensures that our agents will never have to choose between what’s right for them or what makes them money.

Here’s another thing to keep in mind. The whole reason why we represent so many different final expense companies is precisely to be able to recommend which one is best for each customer.

If all we did were place customers with whichever insurer pays us the most significant commission, we would only have one or two companies. There would be no need to represent many different final expense insurance companies (we have over 15).

Also, consider this. If we weren’t genuinely serving the customer, would people leave us reviews like the one shown below?

There are hundreds of 5-star reviews online from delighted customers.

We submit to you that it would be impossible to have people say these things about us if we weren’t serving their interests first.

But decide for yourself.

If you think we just put folks with whichever insurance company pays us the most, then we recommend you not do business with us. Heck, if that’s how you feel, why would you work with us?

However, if what we are saying makes sense, give us a chance to earn your business, and we’ll back up our words with action. Then you’ll see for yourself.


Are the rates on your website lower than what I could get elsewhere?

Yes and no.

The rates for any given insurance product must be the same no matter who sells the policy. For example, the price of Mutual of Omaha’s Living Promise final expense insurance cannot be different no matter who sells it. Whether you buy from another agent or us, the rate will be identical.

All insurance rates are filed and regulated by each state’s department of insurance. Once an insurance company submits its rates to each DOI, it cannot deviate from them.

That is why insurance pricing is homogeneous no matter where you buy the policy.

That said, Choice Mutual gives you the best chance to secure the lowest rate because we shop and compare prices from multiple insurers.


Can you get me a lower price on funeral expense coverage?

Yes and no.

As noted in the question just above this one, all insurance rates are identical no matter whom you buy through.

For example, the price Aetna charges for their final expense coverage is identical to buying from us or another agency. Therefore, by law, the rate cannot be different.

That said, we shop for 15+ companies so we can get you the best deal possible.

Remember, we have more companies (a lot more) than anyone else. That’s why we can surely deliver you the best deal every time.


How do I buy coverage through you?

There are a few different ways to go about it.

The best thing to do is to call us at 1-800-644-2926. One of our agents will answer any questions you have and get familiar with your needs.

Then they’ll ask you some questions about your health so they can determine which companies would accept you. From there, they’ll figure out which one is going to offer you the best plan.

At that point, they’ll give you the recommendation and help you get approved if you’re still ready to move forward. Once your application is approved, you’ll get a printed policy in the mail within two weeks from the insurance carrier.

Another way you could do this would be to run quotes on our site. Then, after you see the prices, you can hit a button to apply, whereby you’ll type in a few more pieces of information.

After that, one of our agents would call you to walk you through the rest of the application process.

As you can see, all roads lead to talking with one of our agents.

Don’t worry; they’re friendly and never pushy. If you need time to think about it before moving forward, that’s okay. You decide on your own time when and if you buy.


Why do we have to talk to an agent?

In short, it’s because the insurance companies require it.

As agents, we have to abide by all insurance company’s rules and regulations. One thing we must always do is ask each applicant the health questions.

In addition, we must fill out a producer report testifying that we followed through with that requirement.

Below is an example of an actual producer report an insurance company has us fill out on each application.

Even for policies that have no health questions, we still have to read you certain disclosures.

Just know this.

You can buy final expense coverage without ever talking to an agent. However, that’s only possible via guaranteed acceptance plans (no health question policies).

Those all have a two-year waiting period before you’re covered and cost much more.

If you want immediate coverage at the lowest rate possible, you cannot get that without speaking with an agent.

It helps to keep this in mind.

Dealing with one of our agents isn’t like dealing with a pushy salesperson. All our agents do is answer your questions and let you know which company is best for you. Then they help you complete your application if you are ready to move forward.

Nobody at Choice Mutual is going to try to sell you anything. That’s not how we operate.

We are here to inform, recommend and assist. Everything happens at your direction and pace.