• Nationally licensed life insurance agent with over 13 years of experience.
  • Personal annual production that puts him in the top .001% out of all life insurance agents in the nation.
  • Author and frequent expert source for dozens of distinguished finance websites, such as Forbes, Marketwatch, Kiplinger, Inc.com, and Entreprenuer.com.
  • Founder & CEO of Choice Mutual- the largest final expense insurance agency website in the USA.


Anthony Martin is the founder, CEO, and owner of Choice Mutual. He has been a licensed insurance agent since 2010. Currently, Anthony holds an active insurance license in all 50 US states, including DC. He was the #1 top-producing agent for simplified issue life insurance with Mutual of Omaha in 2018, 2019, 2020, and 2021. Additionally, Aetna recognized him as their #1 life agent for 2020. Since 2017, he has been a qualified non-member of MDRT, the most prestigious life insurance trade organization in the USA.

After personally selling over 10,000 life insurance policies, he has an encyclopedic knowledge of the final expense insurance market. There is virtually no question about this type of insurance that he cannot answer. As a recognized life insurance expert, many high-profile publications mention him as an expert contributor, such as Investopedia, Credit.com, Finder.com, Barrons, Fox Business, Reuters, MassMutual, The Hill, Yahoo Finance, US News & World Report, The Street, Insurance.com, GoBankingRates, CNBC, and many more. Anthony is also an official member of the Forbes Finance Council, Entrepreneur.com Leadership Network Contributor, and Newsweek Expert Forum, invitation-only groups of professionals who have a proven track record of success.

His outstanding success as a life insurance agent is so noteworthy that Forbes featured a piece that highlighted his achievements. Even major insurance companies have taken notice of his performance and expertise. Prestigious companies such as Mutual of Omaha, Aetna, and Royal Neighbors of America, to name a few, have retained his counsel for product development. Anthony has personally helped these insurance carriers create and enhance insurance products and their application processes that are distributed to millions of Americans across the nation. Due to his high-profile accolades, various industry conferences have asked him to be a headline speaker.

Endorsements From Verified Insurance Experts

Anthony has become known within the industry as a trendsetter for how he conducts his business. As such, respected industry experts aren’t hesitant to offer their endorsement of him.

“I first connected with Anthony in 2016 when I was writing an article about the best life insurance for seniors. I’ve found him to be very knowledgeable and able to explain the often complex topic of life insurance in a clear, down-to-earth way. He has gone above and beyond as a resource to help me better understand some of the lesser-known aspects of life insurance, particularly when it comes to his specialty of final expense insurance. The industry experience he has shared with me has helped me better inform the general public in several of my articles about life insurance, and I consider him a go-to source when I’m writing on a topic that I know he has expertise in. Plus, he responds promptly to emails and is always polite and respectful.”

Amy Fontinelle

Amy FontinelleFreelance Personal Finance Writer

“Anthony has shared his knowledge of life insurance with me as I wrote articles to help readers understand their options and questions to ask when considering a policy. I included his advice alongside other life insurance experts in a few of these pieces.”

Alice Stevens

Alice StevensSenior Content Strategist

“While hard to do in such a large market, Anthony has somehow become known as the go-to guy for all things final expense insurance. The top-tier content he produces on Choice Mutual clearly demonstrates his commitment to being a highly dedicated expert in his field.”

Danielle Kunkle

Danielle Kunkle RobertsCo-Founder – Boomer Benefits

“In my role as Sales Director at Mutual of Omaha, I’ve had the pleasure of working closely with Anthony Martin and Choice Mutual for the last five years. In that time, I’ve witnessed not only Anthony’s unparalleled focus and work ethic that have allowed him to rapidly grow his business, but more importantly, the pride and care that both he and his agents exhibit in serving their new and existing clients. Anthony has an in-depth knowledge of the final expense market and has not only established himself among our top agents, earning the designation of “Mutual Sales Leader”, he was a top three qualifier for three consecutive years in 2018, 2019 and 2020. As a forward thinker, Anthony is always looking to expand not only his practice but also explore opportunities to improve the industry as a whole. With all that he’s achieved in a relatively short period of time, and still at a young age, I’m certainly excited to see what Anthony has in store in the years ahead.”

Adam Schitea

Adam SchiteaSales Director, Life Brokerage – Mutual of Omaha

“Anthony Martin is the consummate professional. His expertise in the final expense insurance industry, commitment to excellence, dedication to a winning process, and frequent delivery of unprecedented results are unmatched in the marketplace. He continues to set the bar in our industry with his high achievement and trailblazing approach to business.”

Scotty Elliott

Scotty ElliottChief Distribution Officer, Health – AmeriLife

“As an expert in the Life Insurance field, Anthony’s innovative model for remote sales is just one of the ways he seeks to expand people’s access to financial security.”

Curt Zeck

Curt ZeckFormer Chief Sales, Marketing and Product Officer, Vice President – Royal Neighbors of America

“I have known and worked with most of the very successful marketing organizations, agency heads, and agents in my over 50 years in the insurance business. I can say without hesitation that Anthony Martin is one of the finest insurance professionals that I have had the privilege of knowing and working with. His work ethic and product knowledge, and especially his leading-edge technology skills, are outstanding, and his attention to detail is unmatched among his peers. Anthony is committed to servicing his clients first. He prides himself in the quality of his business which is excellent. It is with a great deal of respect that I heartily endorse Anthony Martin, a true professional in our business.””

Lee Mowry

Lee Mowry CLU, CSAPresident/CEO – One Life America