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2.5/5
Overall Score

Choice Mutual’s ratings are determined by a review formula that weights the following four factors to determine a score between 0 and 5:

FactorScore Value
Price of Coverage
40%
No-Waiting-Period CoverageNo Waiting Period
20%
Financial Strength
20%
NAIC Complaint Index
20%
Overall Maximum
100%

Our ratings are tested with scoring model 1.1, a review formula that ensures consistency and accuracy in our assessments.

Rating methodology
Score Breakdown
Price of Coverage
Price of Coverage
40% of overall score

Using this quote calculator, we compare the price of the insurer’s coverage to competitors with equivalent products. The score they receive is based on how close their price is to those three least expensive providers:

  • 5
    0-5% more expensive
  • 4
    6-10% more expensive
  • 3
    11-20% more expensive
  • 2
    21-30% more expensive
  • 1
    ≥ 40% more expensive
Price audit
2.0
No-Waiting-Period CoverageNo Waiting Period
No-Waiting-Period Coverage
20% of overall score

This scoring factor assesses whether an insurer offers coverage with no waiting period and, if so, how difficult it is to qualify for it. If an insurer does not provide coverage with no waiting period, it gets an automatic 1. A score from 2 to 5 indicates that immediate coverage is possible, and the higher the rating, the easier it is for the average applicant to qualify for it.

  • 5
    Most applicants qualify
  • 4
    Fairly easy qualification
  • 3
    Somewhat difficult qualification
  • 2
    Very difficult qualification
  • 1
    No-waiting-period coverage unavailableNo-waiting-period unavailable
3.0
Financial Strength
Financial Strength
20% of overall score

Our financial strength scores are based on A.M. Best’s Financial Strength Ratings (FSR), which measure an insurer’s financial strength and ability to meet its ongoing insurance policy and contract obligations. The scores they receive are based on the following scale:

  • 5
    Superior (A+ or A++)
  • 4
    Excellent (A- to A)
  • 3
    Fair/Good (B- to B++)
  • 2
    Weak/Marginal (C- to C++)
  • 1
    Poor (D or Not Rated)
4.0
NAIC Complaint IndexNAIC Complaints
NAIC Complaint Index
20% of overall score

The NAIC (National Association of Insurance Commissioners) complaint index measures how frequently an insurer obtains consumer complaints relative to a median score across all insurers. Our scoring model is based on an insurer’s NAIC complaint index for the most recently available year and for ‘Individual Life’ products:

  • 5
    0.0 - 1.0 (avg or below avg complaints)
  • 4
    1.01 - 1.5 (slightly above avg complaints)
  • 3
    1.51 - 2.0 (up to 2x avg complaints)
  • 2
    2.01 - 3.0 (up to 3x avg complaints)
  • 1
    ≥ 3.01 (more than 3x avg complaints)
4.0
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Our Verdict

TruStage life insurance products offer the convenience of an online application without undergoing an exam. But you pay for that convenience via higher prices (and possibly a two-year waiting period) compared to what you could get from other life insurance companies.

Their website is very user-friendly, and policyholders can manage their coverage online, which is very convenient. TruStage has excellent financial ratings and is endorsed by literally thousands of credit unions, which speaks volumes about its trustworthiness.

Overall, their products are competitively priced, and the buying experience is seamless. However, you can absolutely obtain similar coverage at a lower price from many of its competitors.

Pros

  • You can view quotes online without needing to provide contact information, such as a phone number or email address.
  • No medical examination is required.
  • Thousands of positive online reviews.

Cons

  • Prices are higher than most competitors.
  • If you call them, their licensed agents ask for a lot of unnecessary information before providing a quote.
  • Customers often report that it’s tough to qualify for their coverage with no waiting period.

A.M. Best
A
Excellent
Moody's
A2
Stable
S&P Global
A+
Stable

AM Best’s Financial Strength Rating (FSR) is an independent opinion of an insurer’s financial strength and ability to meet its ongoing insurance policy and contract obligations. The scores range from A++ to D-.

Moody’s Investors Service rates the creditworthiness of companies. The Moody’s Rating Scale has 21 possible scores ranging from “Aaa” (highest mark) down to “C” (lowest mark).

S&P Global Inc. issues credit ratings on a scale from “AAA” (highest rating) to “D” (lowest rating).

Customer Review Ratings
BBB
1.18/5
40 reviews
Trustpilot
4.8/5
10513 reviews
Google
4.6/5
1840 reviews
Yelp
0/5
0 reviews
Consumer Protection Organization Scores
NAIC Complaint Index
1.01
BBB Score & Accreditation
A+
Not Accredited

The Complaint Index compares a company’s performance to other companies in the market. The National Complaint Index is always 1.00. That means a company with a complaint index of 2.00 is twice as high as expected in the market. Reported scores are for the most recently available year and for “Individual Life” products.

The BBB rating is based on information BBB is able to obtain about the business, including complaints received from the public. BBB seeks and uses information directly from businesses and from public data sources. BBB assigns ratings from A+ (highest) to F (lowest). If a business has been accredited by the BBB, it means BBB has determined that the business meets accreditation standards, which include a commitment to make a good faith effort to resolve any consumer complaints.

Ratings and scores valid as of 11/06/2025.
    Policy Type
    Whole Life
    New Applicant Age Range
    18-85
    Death Benefit Options
    $5,000-$100,000 (varies by age)
    States Where Available
    All except NY
    Builds Cash Value
    Yes
    Has Health Questions
    Yes
    2-Year Waiting Period
    No
    Medical Exam Required
    No
    Age When Policy Expires
    Never
    Prices Increase
    Never
    Terminal Illness Rider
    Yes
    Policy Type
    Whole Life
    New Applicant Age Range
    45-80
    Death Benefit Options
    $5,000-$20,000
    States Where Available
    All except MT, NY & WA
    Builds Cash Value
    Yes
    Has Health Questions
    No
    2-Year Waiting Period
    Yes
    Medical Exam Required
    No
    Age When Policy Expires
    Never
    Prices Increase
    Never
    Policy Type
    Term Life
    New Applicant Age Range
    18-69
    Death Benefit Options
    $5,000-$300,000
    States Where Available
    All except MT & NY
    Builds Cash Value
    No
    Has Health Questions
    Yes
    2-Year Waiting Period
    No
    Medical Exam Required
    No
    Age When Policy Expires
    80
    Prices Increase
    Every 5 years

    TruStage Life Insurance Policies

    According to their products page, TruStage offers three different life insurance policies. None of them require a medical exam, and two of the three require you to answer health questions. You can view quotes and apply fully through their website or by speaking with a licensed agent.

     

    Guaranteed acceptance

    With TruStage guaranteed acceptance life insurance, you don’t have to answer any health questions because your approval is guaranteed. There is a two-year waiting period that will result in a refund of your premiums if you die during this time.

    It’s a whole life policy, so the coverage will last your entire life, and the premium will never increase.

    Whole life

    TruStage whole life insurance is permanent coverage with a locked-in premium and death benefit. To qualify, you must complete a health questionnaire. If you’re approved, there is no waiting period, which means you will be fully covered (for natural or accidental death) the day the policy begins.

    Term life

    TruStage term life insurance is a temporary life insurance policy that has a premium increase every five years. You do have to answer health questions to qualify, and if approved, there is no waiting period. On your 80th birthday, the policy will terminate, leaving you uninsured, and you will not receive a refund of any premiums you have paid.

    Seniors over 80 can get life insurance, but the options are limited, and it can get costly (especially if you have pre-existing conditions, which is common at this age).

     

    How Much Does TruStage Life Insurance Cost?

    Age & Gender$10,000$20,000
    Female age 50$44$87
    Male age 50$55$109
    Female age 55$49$97
    Male age 55$60$119
    Female age 60$55$109
    Male age 60$72$143
    Female age 65$67$133
    Male age 65$93$185
    Female age 70$85$168
    Male age 70$122$242
    Female age 75$113$224
    Male age 75$157$312
    Female age 80$181$360
    Male age 80$312$622
    Source for monthly prices: Choice Mutual quote calculator. Data retrieved on 06/05/2025.
    Age & Gender$10,000$25,000
    Female age 50$27.00$60.50
    Male age 50$31.60$71.75
    Female age 55$33.40$76.00
    Male age 55$39.20$90.00
    Female age 60$40.80$93.75
    Male age 60$49.10$113.75
    Female age 65$51.10$118.50
    Male age 65$65.00$151.75
    Female age 70$71.50$167.50
    Male age 70$89.80$211.25
    Female age 75$97.20$229.00
    Male age 75$126.30$299.00
    Female age 80$137.70$326.25
    Male age 80$175.10$416.00
    Source for monthly prices: Choice Mutual quote calculator. Data retrieved on 06/05/2025.
    Age Bracket & Gender$10,000$25,000
    Female 50-54$10.00$21.25
    Male 50-54$13.70$30.50
    Female 55-59$14.00$31.25
    Male 55-59$19.30$44.50
    Female 60-64$19.50$45.00
    Male 60-64$28.80$68.25
    Female 65-69$27.80$65.75
    Male 65-69$42.70$103.00
    The monthly price increases every time you enter a new age bracket.
    Source for monthly prices: Choice Mutual quote calculator. Data retrieved on 06/05/2025.

     

    Is TruStage The Best Place To Buy Life Insurance?

    TruStage is a trustworthy company with decently priced life insurance products. Just like with the AARP New York Life Insurance program, if you’re willing to pay a moderately higher premium for the convenience of buying online, then TruStage is a good option to consider.

    However, if cost is a key factor for you, consider other providers, as many of them are more affordable. Furthermore, if you have current or prior health issues, TruStage will likely only offer you a policy with a two-year waiting period (on top of a substantial price increase).

    Ultimately, many other life insurance companies offer lower rates combined with more favorable underwriting. You could pay less and probably qualify for an immediate death benefit policy.

     

    TruStage vs its competitors

    Below is an interactive cost comparison chart showcasing how TruStage life insurance compares to other life insurance companies.

    50
    5055606570758085
    Transamerica
    24.23
    Mutual of Omaha
    24.31
    TruStage
    27.00
    Foresters Financial
    26.05
    AARP
    24.00
    Aflac
    26.98
    Aetna
    27.30
    Physicians Mutual
    34.50
    Lincoln Heritage
    33.90
    State Farm
    34.82
    $0

    Source for monthly prices: Choice Mutual Quote Calculator. Rates are for a whole life policy calculated at a non-tobacco rating and are valid as of 11/20/2025.

     

    Frequently Asked Questions

    TruStage is a reputable licensed insurance company with stable financial ratings. You can trust that they can and will abide by the terms of each policy they offer.

    TruStage offers a variety of final expense life insurance options. They have guaranteed acceptance whole life, simplified issue whole life and term life. All policies pay out a tax-free cash benefit to the beneficiaries of your choice, which they can use to cover funeral costs, debts, or any other final expenses.

    The only policy TruStage sells that has a two-year waiting period is their guaranteed acceptance whole life policy, which does not require you to answer health questions. All other life policies they sell have no waiting period if you’re approved.

    You do not have to be a credit union member to buy any of TruStage’s life insurance products. They are available to anyone in the states where the products are approved for sale.

    Our Insurance Review Methodology

    Every company we review has an overall score that illustrates how well it stands out in the market relative to its competitors. These scores are not subjective. Instead, we utilize a defined 5-star scoring system that applies a weighted average of particular factors, all of which are outlined below and on our review methodology page.

    We measure the price of a company’s most popular they promote relative to its competitors. The closeness of their cost to other companies determines the final score. Read a full breakdown of the price of coverage factor on our review methodology page.

    This factor assesses whether a company offers immediate coverage and, if so, how difficult it is to qualify for it. Read a full breakdown of the no waiting period coverage factor on our review methodology page.

    A company’s financial strength is based on its rating with A.M. Best. Read a full breakdown of the financial strength factor on our review methodology page.

    The National Association of Insurance Commissioners’ complaint index measures an insurer’s frequency of consumer complaints compared to the rest of the market. The score the insurer receives is based on how it stacks up to the median score of other insurers. Read a full breakdown of the NAIC complaint index factor on our review methodology page.

    Why trust Choice Mutual?

    When we review products, our findings are unbiased and free of any influence from partnerships or methods of compensation. All findings, good or bad, are solely the derivative of our objective analysis of any given product or company.

    As noted on our review methodology page, our researchers evaluate the financial stability of the insurer, policy costs, product limitations, state availability, customer satisfaction, waiting periods (if applicable), and other relevant factors. We aggregate all this cumulative data to develop objective overall scores based on pre-defined weighted factors.

    In addition, a qualified expert who is well-qualified to speak on the matter will provide opinion-based feedback about the company or product being reviewed.

    For over a decade, Choice Mutual has been an insurance agency specializing in final expense life insurance. Our expertise in this type of insurance is well-documented in numerous authoritative publications, some of which are listed below:

    Forbes logo in black and white vector graphic, titled Forbes-1.svg.
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    Choice Mutual’s mission is to provide consumers with unbiased expert commentary and explanations of the topics being discussed. We want our readers to be armed with information and tools that cannot be found anywhere else on the internet, so they can truly make an informed decision.

    All content on this website is written by Anthony Martin, who is a licensed life insurance agent with over a decade of expertise in this industry and has been quoted as an expert source hundreds of times by many reputable news outlets.

    Per our editorial guidelines, we have never, and will never, use artificial intelligence to create our content. Every word printed on this website is produced and curated 100% by human beings who have firsthand experience with the subject matter.

    Anthony Martin
    Anthony Martin
    Choice Mutual CEO
    Author
    • Nationally licensed life insurance agent with over 15 years of experience
    • Personal annual production that puts him in the top .001% out of all life insurance agents in the nation.

    Anthony Martin is a nationally licensed insurance expert with over 15 years of experience and has personally served over 10,000 clients with their life insurance needs. He frequently authors entrepreneurial and life insurance content for Forbes, Inc.com, Newsweek, Kiplinger, and Entreprenuer.com. Anthony has been consulted as an expert life insurance source for dozens of high-profile websites such as Forbes, Bankrate, Reuters, Fox Business, CNBC, Investopedia, Insurance.com, Yahoo Finance, and many more.

    Jeff Root
    Jeff Root
    Life Insurance Expert
    Editor
    • Nationally licensed life insurance agent with over 19 years of experience
    • Best selling Amazon author.

    Jeff Root is a nationally licensed life insurance expert with over 19 years of experience. He has personally helped over 3000 clients with their life insurance needs. Jeff is a best-selling Amazon author and the managing partner of a highly successful insurance brokerage that manages over 2,500 licensed insurance agents across the USA. He has been a featured life insurance source for prestigious websites such as Forbes, Bloomberg, MarketWatch, Nerdwallet, and many more.

    David Duford
    David Duford
    Life Insurance Expert
    Editor
    • Nationally licensed life insurance agent with over 14 years of experience
    • Best selling Amazon author of five insurance sales books.

    David Duford is a nationally licensed insurance expert with over 14 years of experience. He has personally helped more than 15,000 clients buy life insurance. David has been featured as an expert source for highly authoritative publications such as A.M. Best and Insurancenewsnet. He also runs one of the largest Youtube channels to help aspiring insurance agents serve their clients better.

    Jeff Root
    Jeff Root
    Life Insurance Expert
    Editor
    • Nationally licensed life insurance agent with over 19 years of experience
    • Best selling Amazon author.

    Jeff Root is a nationally licensed life insurance expert with over 19 years of experience. He has personally helped over 3000 clients with their life insurance needs. Jeff is a best-selling Amazon author and the managing partner of a highly successful insurance brokerage that manages over 2,500 licensed insurance agents across the USA. He has been a featured life insurance source for prestigious websites such as Forbes, Bloomberg, MarketWatch, Nerdwallet, and many more.

    David Duford
    David Duford
    Life Insurance Expert
    Editor
    • Nationally licensed life insurance agent with over 14 years of experience
    • Best selling Amazon author of five insurance sales books.

    David Duford is a nationally licensed insurance expert with over 14 years of experience. He has personally helped more than 15,000 clients buy life insurance. David has been featured as an expert source for highly authoritative publications such as A.M. Best and Insurancenewsnet. He also runs one of the largest Youtube channels to help aspiring insurance agents serve their clients better.

    Choice Mutual often cites third-party websites to provide context and verification for specific claims made in our work. We only link to authoritative websites that provide accurate information. You can learn more about our editorial standards, which guide our mission of delivering factual and impartial content.

    1. TruStage’s guaranteed acceptance life insurance. https://www.trustage.com/life-insurance/whole-guaranteed
    2. TruStage whole life insurance. https://www.trustage.com/life-insurance/whole
    3. TruStage term life insurance. https://www.trustage.com/life-insurance/term
    4. Trustpilot. https://www.trustpilot.com/review/www.trustage.com
    5. A.M. Best. https://news.ambest.com/PR/PressContent.aspx?altsrc=3&RefNum=34182&URatingId=-1
    6. Moody's. https://www.trustage.com/about-us/financial-information
    7. S&P Global. https://www.trustage.com/about-us/financial-information
    8. BBB. https://www.bbb.org/us/wi/madison/profile/insurance-services-office/trustage-0694-23001629
    9. Google. https://www.google.com/search?sca_esv=1926c2955f272b3e&sca_upv=1&q=TruStage+Insurance+Agency&ludocid=10727437743832086001&lsig=AB86z5XGK_G3LJXsfCQBZRgKKBV5&sa=X&ved=2ahUKEwjptZ272uOHAxVbLTQIHS5tOSsQoAJ6BAgOEAc&biw=1920&bih=911&dpr=1#lrd=0x8807ae860a4d829d:0x94df83caa73ab5f1,1,,,,
    10. NAIC Complaint Index. https://content.naic.org/cis_refined_results.htm?TABLEAU=CIS_COMPLAINTS&Cocode=62626&REALM=PROD&Cocode=62626&REALM=PROD
    11. BBB Score & Accreditation. https://www.bbb.org/us/wi/madison/profile/insurance-services-office/trustage-0694-23001629
    12. products page. https://www.trustage.com/life-insurance
    13. through their website. https://www.trustage.com/life-insurance/quote?pr=bestfit
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